Online betting and gaming firm Betway has announced a partnership with the Philadelphia Flyers of the National Hockey League (NHL).
As an official partner of the Flyers, Betway’s branding will appear on the ice and the boards during the team’s home games at the Wells Fargo Center.
The sportsbook will also gain widespread coverage from the Flyers’ broadcast and social media reach, as well as the team’s TV viewership, which set new records last year.
Anthony Werkman, CEO of Betway, commented: “Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio. Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.
“The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.”
Last month, Betway agreed to a multi-year partnership with the Philadelphia 76ers, who share the Wells Fargo Center with the Flyers, becoming an official partner of the NBA team.
Mike Shane, Chief Business Officer for the Flyers, said: “As an organization, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it’s going.
“This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”