Online sports betting firm Betway has announced a multi-year partnership with the Philadelphia 76ers to become an official partner of the NBA team.
As part of the deal, Betway signage will be displayed throughout the home of the 76ers, the Wells Fargo Center, during locally televised regular-season home games, including visibility on team bench aprons, courtside LEDs, and basket stanchion LEDs throughout the games. The firm’s marks will also be seen on TV-visible signage alongside the scorers’ table.
Anthony Werkman, CEO of Betway, commented: “We’re thrilled to be partnering with the Philadelphia 76ers.
“As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product. With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership.”
Earlier this month, Betway agreed to a similar partnership deal with the Dallas Mavericks.
Owen Morin, Philadelphia 76ers Senior Vice President of Corporate Partnerships, added: “We are thrilled to announce our partnership with Betway. As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans.”
The partnership includes a social media sweepstakes for fans to enter for the chance to win 76ers home game tickets. The team will also provide Betway with exposure and brand recognition through its Instagram, Twitter, and Facebook accounts.
Before each regular season 76ers game, Betway will sponsor a Pre-Game Stats Graphic that will include relevant statistics giving fans pre-game insights, while 76ers social media will promote Betway marketing initiatives.