Caesars Entertainment has been appointed as the sole official casino partner and sports betting partner of the Indianapolis Colts under the terms of a multi-year agreement.
The new arrangement expands upon the existing Colts-Caesars partnerships with Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino. As part of the expansion, the newly-launched Caesars Sportsbook will receive additional marketing and sponsorship assets.
These include naming rights for Lucas Oil Stadium’s South Gate which now becoming Caesars South Gate and the opening of a Caesars Sportsbook Lounge at the former Blue Room at Lucas Oil Stadium.
Live odds will be displayed on LED screens and Caesars ambassadors will be available to help fans download the Caesars Sportsbook App and place bets. Moreover, Caesars Sportsbook will sponsor the free-to-play “Pick 6” predictor game on the Colts Mobile App.
Roger VanDerSnick, Colts Chief Sales and Marketing Officer commented: “We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday.”
With football season in full swing, Caesars Sportsbook will continue to be integrated into the franchise’s media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly branded sports betting app.
Chris Holdren, Co-President of Caesars Digital, noted: “Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship.
“Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”