PlayUp has announced it has secured market access for the Pennsylvania igaming market through an agreement with Caesars Entertainment’s property Harrah’s Philadelphia Casino and Racetrack.
Continuing its US expansion plans, PlayUp is aiming to position itself as a key player in the igaming market as well as its online sports betting venture.
The firm currently operates sports betting in New Jersey and Colorado and its CEO, Dr Laila Mintas, said it is essential to have a varied product portfolio to carve out a USP.
“It’s no secret that the sports betting sector is ultra-competitive in the US,” Mintas said.
“The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. Igaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio.”
Pennsylvania was an early player in the US igaming market, reporting generated gross revenue of nearly $98m in September, a 71.5% increase year-on-year.
Whilst market access has been secured, it is as yet unknown when PlayUp will launch in Pennsylvania. However, the firm expects to launch its igaming venture in New Jersey ‘shortly’.