Fubo Gaming, a subsidiary of sports-first live TV streaming platform fuboTV Inc, has announced that it is live in the mobile sports betting market with the official launch of Fubo Sportsbook in Iowa.
Integrated with fuboTV’s live TV streaming platform, the mobile app allows US sports fans interactivity between a sports wagering platform and a live TV streaming experience.
The app provides its users with a personalized experience, leveraging fuboTV’s first-party user data to allow users to instantly view wagering content based upon what they are streaming.
“We’re thrilled to launch Fubo Sportsbook and begin to bring U.S. sports fans a next-level interactive viewing and betting experience — one entirely tailored to the sports and entertainment they care about most,” said Scott Butera, President of Fubo Gaming. “As the industry continues to expand, it is increasingly important to meet sports fans’ growing demand for personalized and immersive experiences. By integrating with fuboTV, we aim to make that a reality.”
Following the launch, anyone aged 21 in Iowa and over can bet on professional or college sports on the app.
Fubo was granted a license to operate in Iowa through a market agreement with Casino Queen to go live with mobile and retail betting operations within the state of Iowa. Furthermore, there are plans for Fubo to expand into Pennsylvania, Indiana, New Jersey and Arizona following agreements to obtain regulatory access to those states.
According to Fubo, the launch positions them in two growing markets: sports betting and digital streaming.
“fuboTV’s vision to define a new category of interactive sports and entertainment television takes another major step forward with the launch of Fubo Sportsbook,” added David Gandler, co-founder and CEO of fuboTV.
“This is a pivotal moment not just for fuboTV, but for the U.S. sports wagering and entertainment industries because it is the first time the two are truly coming together in one ecosystem. It’s important to realize that Fubo Sportsbook is not simply an add-on product to fuboTV, but a product synced with the live TV streaming experience.
“We expect this integration will create a flywheel that improves engagement and retention, as well as drives advertising revenue. In the coming months, we plan to further integrate our sportsbook with fuboTV to create a comprehensive and engaging TV and wagering experience.”
Fubo’s launch into the sportsbook market comes shortly after both Virginia and Tennessee recorded significant revenue increases in September. The beginning of NFL and college football seasons sparked users to wager much more than during the summer, something which is expected to continue through winter.