Bally’s Corporation has announced that, following the receipt of all necessary regulatory requirements and shareholder approvals, it has completed its acquisition of Gamesys Group plc, a UK-based online gaming operator.
Gamesys’ technology platform will further Bally’s continued rollout of its interactive offerings in North America, including real-money gaming options in online sports betting and igaming.
The unification of the two firm’s player databases and technologies will also give Bally’s one of the largest portfolios of omni-channel cross-sell opportunities which include land-based gaming, online sports betting, icasino, poker, bingo, daily fantasy sports, and free to play.
Soo Kim, Chairman of Bally’s Board of Directors, commented: “Bally’s acquisition of Gamesys transforms our company into the premier omni-channel gaming company. We welcome the 1,800 members of the Gamesys team to the Bally’s family, and we welcome your strong technology capabilities and your proven international business acumen. We cannot wait to see what we are able to accomplish together in the US and beyond.”
With the closing of the transaction, former Gamesys CEO Lee Fenton will now serve as Bally’s CEO. Former Bally’s CEO George Papanier will assume the role of President, Retail, for Bally’s land-based casino business, and former Gamesys COO Robeson Reeves will assume the role of President, Interactive.
Fenton, Reeves, and Jim Ryan, former Gamesys Non-Executive Director, have been appointed to serve on Bally’s Board of Directors.
Fenton, the newly-appointed CEO of Bally’s, added: “I am honored to have the opportunity to lead Bally’s in the next phase of our evolution. Our business is transforming from being a regional casino operator into an industry leader in retail, sports, media, and igaming, which will see us bringing together a set of assets that gives us a formidable platform for growth as a digital-first leader in global gaming entertainment.
“With Gamesys now part of the Bally’s family, I look forward to delivering on the exciting opportunities ahead and continuing to create value for our shareholders, employees, and customers in the years to come.”