TVM DOOH, the largest display screen network in restaurants and bars across the US, has agreed a new NFL season-long partnership with global sportsbook operator Tipico.
Under the terms of the deal, proprietary Tipico odds and brand marketing content will be integrated onto hundreds of TVM-owned bar screens throughout Colorado, and exclusively in New Jersey.
The partnership will allow TVM DOOH and Tipico Sportsbook to deliver live odds across a variety of sports offerings, showcasing main money-line, spread and over/under markets, as well as player props, boosted odds and other real-time promotions.
TVM DOOH serves custom-made dynamic content and brand ads based on API integration, real time triggers and more. These premium digital displays, available in thousands of venues nationwide, enhance and engage the sports bar experience for fans and bettors alike.
Keith Gormley, VP Marketing, Tipico US, stated: “We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand. Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”
According to TVM DOOH its audience segmentation, including time of day, location and venue, will allow Tipico and other partners to target audiences in a way that hasn’t been possible before. They will be able to offer unique marketing impact to brands through conversion tracking normally only available online.
Pedram Danesh, Chief Commercial Officer, TVM DOOH, added: “Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most.
“We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”
