Playmaker’s Futbol Sites has been ranked as the number one regional digital sports media group across the six top Latin American markets in July’s rankings by US media measurement and analytics firm Comscore.
Founded in 2008 by Federico Grinberg and Nahuel Pan, Futbol Sites boasts a Latin American audience in excess of 37.5 million unique users across the top six Latin American markets (per Comscore – Brazil, Mexico, Argentina, Colombia, Chile and Peru) that visit its more than 15 premium web properties and apps more than 166 million times per month.
This expansive reach allows the company to deliver over 1.4 billion monthly ad impressions to top-tier advertisers and online sports betting companies. Futbol Sites also claims to reach more than 300 million fans monthly through a variety of social media channels, marking another area of growth for the business.
Grinberg, Futbol Sites CEO, commented: “To be the number one regional digital sports media network across the entire Latin American market has always been one of our core goals. I’m delighted for our team, and for the entire Playmaker family, but this is just the beginning.
“Futbol Sites has an ever-growing audience, and with Playmaker Bench, we have the technical and creative capabilities that will allow us to retain and grow this leadership position in our home market while also continuing to expand our reach in the US and Canada.”
Playmaker CEO Jordan Gnat added: “Playmaker is creating an ecosystem of digital media and technology brands that provide unrivalled access to fans throughout North and South America. Futbol Sites is now the number one regional digital sports media network in the key Latin American markets.
“It is a recognition of the hard work the entire team at Futbol Sites puts in every day, and a clear demonstration of Playmaker’s increasing strength in the global digital sports media market.”
