GiG hires industry veteran David Elmore as VP Sales North America

Image source: Gaming Innovation Group

Igaming technology provider Gaming Innovation Group (GiG) has confirmed the appointment this week of industry veteran David Elmore as its VP Sales for North America. The hire, it said, strengthens its sales team and signals its intent in the US gaming and betting market. 

Elmore hails from gaming regulatory laboratory GLI in New Jersey where he most recently held the position of Global Sales and Development Manager during a 14-year tenure. He was responsible for selling solutions, concentrating primarily on testing, selling to terrestrial casino groups, local tribes and working with the regulator in their delivery. 

At GiG, he will be responsible for contributing and delivering the firm’s commercial strategy across North America, ensuring that its solutions and services are at the forefront of every platform tender.

Martin Collins, Director of Sales and Business Development, said: “I am delighted to welcome David to the team and for GiG to be able to leverage his extensive network and knowledge of the complex but very lucrative US market. 

“GiG has a rich history in  delivering solutions and we believe our continued innovation across our product portfolio and market-leading services are incredibly relevant in the market and we are sure with David on board, we can accelerate growth in these markets.”

On his new role, Elmore said: “I am eager to build on the solid foundation that has been developed over the last decade. GiG is perfectly positioned to partner with state and tribal clients to digitally transform their gaming business and to create a unique customer experience. Success for GiG and our clients is based on integrity, loyalty, and long-term trust. These core values support the building of GiG’s presence in North America.”

GiG has built upon its early success with Hard Rock in the US by recently signing challenger brand Playstar which intends to enter both NJ and Pennsylvania. The firm has also committed to delivering in regulated Ontario for some of its existing customers and believes Canada will be a key market in the coming years.