Caesars Entertainment Inc has launched its sportsbook, Caesars Sportsbook, in the state of Arizona.
In partnership with Major League Baseball’s Arizona Diamondbacks, Caesars celebrated sports betting legalization in the state with a kickoff event at Chase Field, home of the D-backs, featuring dignitaries and celebrities, a charitable donation of $20,000 to the Arizona Diamondbacks Foundation, a ceremonial first bet, and more.
Placing the ceremonial bets for charity at the event was actor-comedian JB Smoove, who stars as ‘Caesar’ in the operator’s advertising campaign, Caesars Sportsbook Chief Trends Officer and Brand Ambassador Trey Wingo, Arizona Diamondbacks legend Luis Gonzalez and CEO and President Derrick Hall, along with state dignitaries, including Governor Doug Ducey.
Chris Holdren, Co-President of Caesars Digital, commented: “Today’s event was a culmination of what we’ve been excited about for quite some time, bringing legal sports betting to the great sports fans in Arizona. Arizona is like a second home for Caesars, and we’ve operated in the state for more than 25 years.
“We take pride in our brand-new Caesars Sportsbook app being online for day one of sports betting here and we’re ecstatic to offer Arizonans a sports betting experience that can’t be matched.”
Caesars’ partnership with the D-backs includes plans to build a two-story sportsbook and sports bar at Chase Field, opening in early 2022. In the interim, sports fans can continue to place in-person bets at five walk-up betting kiosks that will be installed on the north side of the plaza.
In addition to in-person bets at Chase Field, the Caesars Sportsbook app is officially available for download and use by Arizona customers.
The app integrates mobile sports betting with the operator’s Caesars Rewards loyalty program, where every bet rewards the bettor with Tier Credits and Reward Credits that can be used to unlock experiences within the Caesars portfolio of properties and partnerships, including access to VIP experiences with the D-backs at Chase Field for registered app users in Arizona.