Caesars Entertainment Inc will partner with the Arizona Diamondbacks to launch mobile sports betting in Arizona complete with a sportsbook and bar concept on the plaza adjacent to the team’s home, Chase Field.
The deal simultaneously grants Caesars mobile sports betting market access and exclusive sponsorship in sports betting and daily fantasy sports for the D-backs. In tandem, the gaming operator has also finalized a multi-year agreement with Major League Baseball to become an Authorized Gaming Operator of the league.
“We went through a thorough process to identify the ideal partner that would bring experience and the strongest of reputations in legalized gaming,” said D-backs President and CEO Derrick Hall.
“Caesars is considered the cream of the crop and aligns with our philosophy when it comes to professionalism, brand presentation, and customer treatment and brings its best in class William Hill mobile sportsbook product and retail sports betting expertise. Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”
Tom Reeg, CEO of Caesars Entertainment, commented: “We have long enjoyed successful gaming operations in Arizona and are delighted to expand into sports betting alongside the Arizona Diamondbacks.
“Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”
Following recent legislation in Arizona that authorized legal sports betting, the agreement between the D-backs and Caesars Entertainment will result in a brand-new, state-of-the-art sportsbook, sports bar and broadcast studio at the location formerly known as Game 7 Grill on the Plaza at Chase Field.
When sports betting becomes available in the state, fans can download the sports book app to make a bet anywhere in the state. Through mobile betting, fans can earn credits and tier status to unlock incredible experiences through the Caesars Rewards loyalty program.
As part of the agreement, Caesars Entertainment joins the roster of D-backs corporate partners. It will be integrated into marketing efforts, including access to signage, and digital assets, starting a new relationship with the D-backs fanbase.