Spotlight Sports Group to accelerate US growth with FA Media acquisition

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Technology, content and media firm Spotlight Sports Group is anticipating accelerated growth in the US sports betting market having acquired fantasy sports technology and media company FA Media LLC (Alarm Sports Network) this week.

Under the terms of the all-cash acquisition, Spotlight Sports Group will retain the expertise of the Alarm Sports Network team comprising Co-founders Dan and Al Williams, former NBC executive and Fantasy Sports & Gaming Association legend Rick Wolf and former FOX Sports and EA Sports executive Ed Bunnell.

Alarm Sports Network, which developed the technology to help drive user engagement and revenue at sports media companies like FTN Network, Yahoo, Bally Sports and The Nation Network, will integrate into Spotlight Sports Group’s brand. 

ASN brands Fantasy Alarm, Wager Alarm, DFS Alarm and Fantasy Rundown, meanwhile, join Pickswise in a new look direct-to-consumer brand roster for sports bettors and fantasy players across North America.

The deal also sees Spotlight Sports Group integrate the ASN team, growing the group’s staff to more than 500 people.

Alan Byrne, CEO of Spotlight Sports Group, commented: “This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content. We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise. 

“ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others. This is a transformative deal for Spotlight Sports Group. It allows us to combine the skills and expertise which have fuelled our digital growth in the UK and Ireland with the talent and flair of the team at ASN in order to have a significant impact on the all-important US market.”

Wolf, President of Alarm Sports Network, said: “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions. Using our unique mix of product technology, expert content and authoritative brands, we will continue to deepen our relationships with our partners to help them grow and monetize their audiences.”