Sporting Solutions and FDJ Gaming Solutions launch PROLINE+ in Ontario with OLG

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Sporting Solutions and FDJ Gaming Solutions, both owned by FDJ Group, have confirmed the launch of Ontario Lottery and Gaming Corporation’s (OLG) new PROLINE+ online sportsbook, cited as among Canada’s first single event betting platforms and the only legal sportsbook in Ontario.

OLG’s new sports betting offer is a fully managed solution that leverages Sporting Solutions’ trading services and FDJ Gaming Solutions’ Advanced Betting Platform (ABP) to provide a seamless wagering experience for players, allowing them to engage online using any device.

PROLINE+ is the province’s only regulated online sports betting website and builds on the trust and confidence created by OLG’s well-established retail sports betting products. It allows players to wager on a wide range of American leagues, including the NFL, NHL, MLB, and NBA as well as European soccer and college football. 

Duncan Hannay, OLG President and CEO, commented: “OLG is a customer-obsessed organization focused on expanding its digital gaming offering and launching the new PROLINE+ means we can welcome more Ontario sports bettors in the space where they want to bet. 

“Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offerings of single event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from PROLINE+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”

Andy Wright, CEO, Sporting Solutions, added: “We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook. With the recent legalization of single-event wagering in Canada, this is the ideal time to launch PROLINE+. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Ontario.”

Xavier Etienne, FDJ, Executive Vice President and CEO, FDJ Gaming Solutions, noted: “This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions. 

“We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook.”