FanDuel has been unveiled this week as an Authorized Gaming Operator in North, South, and Central America for the Women’s Tennis Association (WTA).
The new relationship brings the firm’s sportsbook and daily fantasy sports products directly to WTA fans and marks the first time a women’s sport will have video highlights throughout its digital platforms and sportsbooks.
FanDuel will be given access to WTA trademarks and will also use WTA Tour’s official scoring data from Stats Perform, the Official Data Supplier of the WTA throughout FanDuel’s platforms.
This integration will allow tennis fans in the Americas to join the growing engagement opportunities surrounding fantasy sports and further professionalize the legalized gaming category for tennis.
WTA President Micky Lawler stated: “The WTA is pleased to welcome FanDuel as its first Authorized Gaming Operator. FanDuel is a premier destination for sports fans online and this relationship provides the building blocks for growing our fan base.
“This milestone not only delivers on the growing appetite fans have for a more personalized sporting experience, but also paves the way for us to have a proactive role in managing the responsible gambling standards and practices we wish to foster. Our top priority is providing our fans with more opportunities to engage with the sport in a fun and safe way.”
Amy Howe, President and Interim CEO, FanDuel Group, added: “We are incredibly proud of our commitment to supporting women in sports and are continuously looking for new ways to further raise awareness of female athletes, teams, and all women in sports.
“Aligning with the WTA – the global leader in women’s professional sports – is consistent with our overall mission to elevate the profile for talented women in sports. We are delighted to partner with such a prestigious organization.”
Driven by the WTA’s sponsorship sales agency of record, CSM, the agreement with FanDuel represents the association’s latest innovation to strengthen the growth and exposure of women’s tennis.
Following the announcement of Stats Perform’s data integration last November, FanDuel will showcase the next evolution of data-driven touchpoints and trusted betting products for WTA fans.
“Our platforms are now a destination for WTA content and highlights, which significantly enriches the sports betting experience, while continuing to expand our media and content capabilities,” said Howe.
As part of the new strategic collaboration, FanDuel will work closely with the WTA to promote safe and responsible gaming. Demonstrating its commitment to promote responsible gaming and the availability of prevention, treatment & recovery resources, the WTA has joined the National Council on Problem Gambling (NCPG).