Caesars Entertainment has taken steps to improve its visibility on a national level as it made its first step into NFL sponsorship, by agreeing a ‘multi-year agreement’ with the Houston Texans.
The partnership comes into effect immediately before the 2021 NFL campaign gets underway and sees Caesars become the official casino partner of the team.
Under the terms of the agreement, Caesars Rewards, the loyalty program used by the company, will sponsor the Texan’s mobile app, Schedule Pick ‘Em.
Additionally, fans have the opportunity to submit their match predictions for prizes such as trips to a Caesars Entertainment property and match tickets, whilst one Texans season ticket holder per match will be selected for an all-inclusive trip to Las Vegas.
Texans President Greg Grissom, commented: “I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans.
“We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”
As per the agreement, Caesars Rewards will have a physical presence on the team’s promotional channels, including in-stadium signage and digital and traditional media assets.
Chris Holdren, Co-President of Caesars Digital, added: “Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans.
“We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”