PointsBet secures Arizona market access deal with Yavapai-Apache Nation

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PointsBet Arizona LLC has revealed it will partner in the recently legalized Arizona sports wagering market via an agreement with Cliff Castle Casino Hotel, a subordinate economic organization of the federally recognized Yavapai-Apache Nation.

Under the terms of the agreement the firm will work directly with the Yavapai-Apache Nation in pursuit of a license to operate online sports wagering in Arizona. On completion it will mark the 16th state in which it has secured a licensed path to gain market access.  

This strategic partnership, said PointsBet, positions it to quickly offer its leading online sports betting product, ultimately bringing to Arizona its proprietary technology, modernized and premium brand mentality, expert trading practices, and responsible growth marketing strategies.

Johnny Aitken, PointsBet USA CEO, explained: “PointsBet and our partners at Cliff Castle are proud to begin the process toward offering our differentiated sports betting product and world-class technology to fans all over Arizona. 

“We welcome the opportunity to quickly and responsibly introduce prospective sports bettors to the customer-focused, market-leading PointsBet experience, where our proprietary technology platform, unrivaled speed, ease of use, and deep slate of the most betting options in the world will disrupt the market for the better.”

Aaron Moss, Cliff Castle Casino General Manager, noted: “Cliff Castle Casino Hotel and PointsBet are excited to partner and initiate our process of offering event wagering in the state of Arizona. 

“PointsBet’s experience and reputation has made them a perfect fit in pursuit of an event wagering license. This partnership allows for Cliff Castle to work alongside PointsBet’s truly first-class brand and product, which we are thrilled to ultimately help make available to the Arizona market.”

As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant’s premium television and digital assets to promote its brand. 

As part of the agreement, NBC Sports provides the firm with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks.  

PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.