Sport Club Corinthians Paulista has announced a new partnership with sports betting firm Pixbet, terminating its previous deal with Galera.bet in the process.
For a minimum of three years, the Pixbet deal with Corinthians includes the exposure of its brand on the men’s professional football team’s kit, promotions and unique offers, digital content, technological activations, marketing actions, exclusive fan experiences, and much more.
Commenting on the partnership, Ernildo Júnior, Partner and Co-Founder of Pixbet, stated: “Pixbet has become one of the largest companies in the segment because it is always at the forefront, with a bold and dynamic posture, but with a lot of ground.”
Corinthians and Pixbet noted that the partnership reaffirms their commitment to innovation, and the deal was confirmed via an advertising announcement at Times Square, New York.
Tadeu Dantas, Partner at Pixbet, added: “The partnership with Corinthians will greatly increase the exposure of the brand and lead Pixbet to a universe of more than 35 million passionate and highly engaged fans around the team and partners.”
The Brazilian sports club also ended its partnership with Galera.bet, which had stood since May 2020.
Galera’s sponsorship of the men’s and women’s professional football teams ended this year, but its sponsorship of the men’s basketball team will continue until the end of the New Basketball Brazil season in the first half of 2023.
Corinthians thanked Galera for their partnership and wished them success in the future.
Club President Duilio Monteiro Alves said on the deal between Corinthians and Pixbet: “We are all very pleased and eager with the beginning of this new contract, which meets the philosophy of our management of always innovating and generating new revenues, both for the club and for its partners.
“There’s a lot of news and good stuff out there. I have no doubt that Fiel will embrace more this initiative that will bring many benefits to all and make Corinthians even more competitive on and off the pitch.”