Global crypto betting platform Stake.com has agreed to a partnership with multi-platinum award-winning artist Drake, which will include a live stream series throughout 2022.
Stake and Drake will collaborate to bring a new experience to the platform’s users, including an evening of interactive connectivity.
On a yet to be announced date, the Canadian rapper will play the roulette casino game live with his fans, giving viewers an opportunity to play alongside him or a chance to win a share of his winnings.
Commenting on the partnership, Drake said: “It was inevitable. Drake and Stake have come together. I am going to be announcing a date for an upcoming live event where I play to win some real money and give it to all of you because what’s better than sharing the love with my people. Stay tuned for details.”
Stake says a focus on community has been at the heart of its success, including its VIP rewards programme and the use of live chats and content streaming.
The platform noted that its partnership with Drake demonstrates its community commitment and its focus on producing fresh and exciting events.
Ed Craven, Co-Founder of Stake.com, added: “Drake has been an active member of our global community for a few months now, so the next step and natural evolution in the relationship was for us to collaborate on a stream.
“We share the same love for crypto, gambling and community and are like-minded fans of the technology and culture at the forefront of this movement.”
Earlier this year, Stake announced a partnership with Argentine soccer icon Sergio Aguero. He will work with the operator across several initiatives, including the creation of exclusive content, promotions, and VIP guest packages.