Caesars Sportsbook and Casino, a division of Caesars Entertainment, has announced that actor Vince Vaughn will be the face of its igaming and casino platforms.
Under the terms of the deal, “Prince Vaughn” will appear in Caesars’ upcoming marketing campaigns, promotions, and social media content as the “Sultan of Slots” and the “Ruler of Roulette”.
The actor will also be a part of the operator’s experiences and events for Caesars Rewards members and will highlight the casino app’s integration with the rewards program, easy-to-use features, fast payouts, and classic and new casino games including slots, roulette, and blackjack.
“Vince Vaughn is the ideal Prince of our iCasino brand,” stated Sharon Otterman, Chief Marketing Officer of Caesars Digital.
“Prince Vaughn represents the entertainment and experience that our customers have with our app.”
Prince Vaughn makes his commercial debut for Caesars in a spot titled “Full Caesar”, which includes actor and comedian JB Smoove and the Mannings (Archie, Cooper, Eli, and Peyton).
Now airing, the spot highlights a “typical” Caesars experience: enjoying a Caesars Rewards meal with friends and family at a Caesars Rewards location.
Vaughn commented on the new partnership: “Working with Caesars is special for me. With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo.”
Caesars and Vaughn’s new partnership builds upon the past connection between the two through the actor’s affiliation with the World Series of Poker (WSOP), as he recently served as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.
Caesars also recently agreed to a partnership with SL Green for the redevelopment of 1515 Broadway as a premiere entertainment and gaming venue in the heart of Times Square, New York. The operator intends to install a new casino at the site.