Ahead of its entry into the New Jersey market, PlayStar has confirmed that Dan Alexander will join the company as its new Chief Operating Officer.
Alexander will join the challenger online casino brand from bet365 where he served as Head of Casino. Prior to this, he held the position of Head of Product and Platform at Mansion.
During his time at bet365, Alexander was responsible for taking the operator’s online casino brand into new global markets and managing a team responsible for more than ten international gaming licences.
Dan Alexander, Chief Operating Officer at PlayStar, said: “I am delighted to join PlayStar as we prepare to launch in New Jersey, I am looking forward to shaking up the market.
“PlayStar’s approach of combining cutting-edge technology with an exceptional team is a proven formula for success and I am excited to be contributing to what will be an incredible journey.
“bet365 is a highly regarded organisation and has given me a superb foundation of knowledge and experience to apply to the role with PlayStar.”
In his new role, Alexander will help grow PlayStar’s team while also using his industry experience “to build the foundations of the brand’s online casino product”.
“Dan brings a massive amount of product, operational, marketing and industry knowledge to PlayStar and I am delighted to welcome him to the team,” added Per Hellberg, CEO of PlayStar.
“By adding his great managerial skills to the mix, we have the perfect set-up to take the next steps in our exciting journey to become the number one casino brand in New Jersey.
“The foundation of this is our modern, agile technology platform which we are combining with the best team in the business to provide US players with a superior online casino experience.”