Per Hellberg joins PlayStar as new CEO ahead of New Jersey debut

Image source: SBC News

PlayStar Casino, the online casino brand set to make its New Jersey market debut later this year, has named industry heavyweight Per Hellberg as its new CEO.

Industry veteran Hellberg most recently served as the CEO of affiliate powerhouse Catena Media. He will now spearhead PlayStar’s ambitious plans for the regulated US market, starting with its New Jersey debut with additional state launches planned for next year.

Prior to joining Catena Media, he served as CEO and Chairman of Readly, taking the business from start-up and putting it on the path to being listed on the NASDAQ Stockholm.

Hellberg’s industry experience is extensive; he joined Nordic Gaming Group (NordicBet) as Chief Marketing Officer in 2009 before being promoted to CEO just five months later. Over the next three years the business grew significantly under his leadership before it was acquired by Betsson Group in 2012.

On his latest industry role he said: “I am delighted to join PlayStar as the team gets ready to launch into the New Jersey market later this year. In PlayStar I see a challenger brand that has what it takes, both in terms of product and management team, to become a major player in the US market as it continues to roll out.

“I also believe PlayStar presents a tremendous opportunity for investors looking to leverage the gigantic potential in the US market and I look forward to working closely with them as we grow the business.”

Adam Noble, Executive Vice President at PlayStar Casino, said: “It is a great time for Per to join PlayStar as we get ready to bring our concept to market and really start to build momentum behind the business.

“With Per’s expertise and experience in online gambling, his intimate knowledge of the affiliate space  and of course corporate leadership, it’s the perfect time for Per to join and set the company up for success.”