Amelco and NetEnt agree game content partnership across regulated US states

Image source: Shutterstock

Sports betting software and trading services firm Amelco has partnered with premium casino content supplier NetEnt.

Under the terms of the deal, NetEnt’s entire catalogue of leading slots, including branded hits Gordon Ramsay Hell’s Kitchen and Narcos, as well as the iconic Divine Fortune and Starburst, will be added to Amelco’s comprehensive casino catalogue.

NetEnt’s collection of titles will also go live with a number of Amelco’s leading operator partners in the US, with scope for significant growth as the supplier continues to roll out its platform across regulated states.

The deal marks the latest US-facing move by Amelco as the supplier continues to expand its full-service sportsbook, platform and PAM systems across the US for both land-based operations and online.

In total, the firm is now live across six US states including Michigan, Colorado and Pennsylvania, with further integrations and new market entrances expected to be announced in the near future.

Brandon Walker, Head of Amelco USA, commented on the deal: “We’re delighted to go live with one of the slot industry’s true leaders – with a hard-earned reputation as one of the world’s leading casino brands.

“The first of many announcements in the coming months, we’ve lined up our platform to offer our US customers the very best across slots, table games and live casino, alongside our market leading sportsbook services. We look forward to a productive relationship with NetEnt.”

Jeff Millar, North America Commercial Director for NetEnt parent Evolution, added: “Amelco has a strong presence in the United States already and we’re thrilled to be able to enter a partnership that will see us further expand our fast-growing US reach. With so much scope for growth across the country, it is a very exciting time to be working together and we’re eager to see what we can achieve.”