Online casino and sports betting operator Rush Street Interactive Inc has made a minority investment in game developer and technology provider Boom Entertainment. The firm has created and operated successful sports gaming apps in the US on behalf of numerous leading brands.
In addition to the investment, RSI and Boom have entered into a comprehensive commercial agreement. Boom will integrate its remote gaming server and license online casino and sports betting games for RSI to make available to its real money and social casino players via RSI’s proprietary online gaming platform.
Boom will also develop certain custom games for which RSI will hold exclusivity rights for at least one year.
Additionally, through Boom’s relationship with certain land-based casinos in Louisiana, Mississippi, and New Mexico, RSI will receive market access opportunities to operate online casino and sports betting in those new states, subject to license availability, state law and regulatory approvals.
In Louisiana, RSI expects to launch mobile sports betting operations during the upcoming football season following the legalization of sports betting in the state in June 2021.
Richard Schwartz, President of RSI, said: “Boom shares our focus on technological excellence and innovation, and the team has a proven ability to design games that retain players through simple, yet creative, game mechanics.
“By bringing this content to BetRivers.com and PlaySugarHouse.com, our investment and partnership with Boom are consistent with RSI’s strategy to offer customers the best user experience and widest range of games available in the industry.
“Moreover, we are very pleased to add Louisiana, Mississippi, and New Mexico to the growing list of states in which RSI has obtained market access relationships as we continue to expand across the country and position RSI to reach gaming enthusiasts wherever they may be.”
Founded in 2015 and based in New York, Boom has established itself as a best-in-class game developer and technology provider, helping to augment the online gaming offerings of such partners as NBC Sports, MSG Network, and Golf.
Boom is led by seasoned gaming and technology executives Stephen A Murphy, Co-Founder and CEO, and Med Nadooshan, President and CTO. The team has over a decade of experience creating some of the gambling industry’s most popular casino games.
Murphy said: “We are excited to partner with RSI, an industry leader who understands and appreciates the importance of high-quality game design. We have long discussed collaborating with RSI on innovative games and products, and we are excited to bring many of these opportunities to life in the coming months and years.”
Schwartz concluded: “Having worked with the Boom management team during their time in leadership roles at High 5 Games, we are deeply familiar with the quality and reliability of the products they have built and have always admired the vision, experience, and passion they bring to our industry. We look forward to participating in Boom’s continuing growth together with the rapid growth of online gaming.”