Live racing data provider Total Performance Data (TPD) has partnered with ElTurf.com, Latin America’s chief distributor of media information for horse racing, to capture equine performances around the clock and across the globe.
According to TPD, the first Chilean racetrack has already signed up and the installation process is underway.
This latest LatAm deal extends TPD’s global footprint to cover three continents following on from Europe and North America. The data specialist currently operates at 24 UK tracks, including Ascot, Doncaster and Chester, while also having a strong presence in North America, with Del Mar, Tampa Bay and Woodbine among the 16 racetracks to deploy its solutions.
Will Duff Gordon, CEO of Total Performance Data, said: “We are delighted to be working with Gonzalo Reyes and the ElTurf team to set up as many tracks as possible in Latin America. Sport and betting are increasingly global and we look to offer the same information on horse racing in Chester or Chile.”
Gonzalo Reyes, Director at ElTurf.com, said: “We are very pleased to start working with TPD in Latin America as it means advancing in the areas that we like the most, technology and data. It will provide great benefits to the Latin American fans who will have new information for their betting decisions and improved graphics on the streaming service.
“The technology will significantly raise the standard of information to boost the export of races to more demanding and significantly larger markets. All this will be deployed during our first installation to then expand to the other racetracks in the region, with the informational available on our ElTurf.com platform.”