Finixio hires Roarty as Head of North America for US launch

Affiliate firm Finixio is set to enter the US gambling market after the hire of Neil Roarty as Head of North America.

Lead generation specialist Finixio, which owns and operates a network of over 20 news and comparison sites in finance and igaming, is set to become the latest affiliate network to enter the legal US gambling market.

Finixio, which employs a team of 80+ staff based around the globe and work in 10 different languages,  has recruited Roarty as its new Head of North America, with plans to launch its leading comparison website stateside.

Neil Roarty

Roarty comes with plenty of US experience having successfully launched affiliate network Wedge Traffic into the legal American market in 2019 and overseen its growth in the space. He has 15 years igaming experience and has previously worked at affiliate giant Catena Media in the UK.

Finixio has ambitions to match those brands and it is expecting rapid growth in America once launched. The company has already forged strong igaming connections in the UK and Europe and is successfully providing lead generation services for all major online betting brands.

There are currently 16 states which allow affiliates to enter as licensed vendors and Finixio’s intention is to move rapidly and to launch in all legal territories in North America. Roarty’s experience in the US market should help this and the brand is now expected to become a familiar one in the American igaming marketplace.