Catena Media has stated that its launch of sports betting marketing services in Ohio has exceeded expectations and set new records for player registrations for the first week of operations.
Preliminary data has displayed that Ohio’s performance so far has exceeded the launch in New York back in January 2022 and it has logged more transactions in the first two days than any previous state go-live.
Ryan Harper, Catena Media Vice President North America, commented: “This is, without doubt, our strongest state sports betting launch period to date.
“We’re delighted to see strong traffic on our websites in relation to the Ohio launch. Player engagement in licensed sports betting has been very solid.”
Ohio is Catena’s fourth-largest market overall, but with several pro sports teams statewide, the Buckeye State has long been tipped to be lucrative from a sports betting perspective.
Catena owns web assets that operate nationally including LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com, as well as regional websites such as PlayOhio.com.
The firm noted that, whilst the preliminary numbers do not equate to certain long-term success, it is indicative of its decision to target the US sports betting industry.
Catena is doubling down on growth in the US as it aims to become the largest gambling publishing firm in the country.
Recent earning calls have seen leadership highlight the US as a key growth market, whilst it has begun to offload its European assets in the last few months.
It sold its AskGamblers.com asset to GiG at the end of 2022 for $45m as it sought to shrink its European operations.
Further developments occurred this week as leadership notified investors that it had hired Carnegie Investment Bank to serve as an advisor in any further sale process as Catena seeks to streamline its operations.