FanDuel Group and Bally’s Corporation held the grand opening of the FanDuel Sportsbook inside Bally’s Atlantic City Hotel & Casino in New Jersey at the end of last week. The public launch of the permanent location comes just in time for the madness of college basketball to begin.
The facility is conveniently located by the Northern boardwalk casino entrance where as customers enter they will be greeted by two large video walls and multiple betting kiosks.
The inside of the sportsbook features a central 25-foot-wide state-of-the-art LED video wall, flanked by two 10-foot-wide LED video walls on either side and 10 video displays so fans will never miss out on the action.
Fans can place sports wagers at five betting windows or use one of 20 IGT PlaySports self-serve betting kiosks. FanDuel will provide its proprietary risk and trading technology that leverages the IGT PlaySports platform to offer bets on all major US sports, including professional football, basketball, baseball, tennis, MMA, soccer, golf, motorsports racing and more.
“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City”, said Andrew Kleiman, Senior Director of Operations, FanDuel Group. “The legacy of Atlantic City and excitement of being steps away from the boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”
“The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple years,” said George Papanier, President and Chief Executive Officer of Bally’s Corporation. “We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey – we are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”
The partnership between Bally’s Corporation and FanDuel Group began in May with the launch of the FanDuel Sportsbook online and mobile experience in Colorado. The partnership combines Bally’s Corporation’s nationwide experience in gaming and casino operations with FanDuel Group’s sports betting retail expertise and global brand.
The FanDuel Sportsbook at Bally’s Atlantic City is FanDuel’s second retail sportsbook in New Jersey and the sixteenth retail sportsbook in the United States and opens daily 10am to 12am, with extended hours as needed to accommodate sporting events.