Betsson and Big Bola partner up to launch US-style betting in Mexico

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Gaming operator Betsson Group and casino firm Big Bola have agreed a partnership this week to introduce online gaming operations in Mexico

Betsson Mexico, which the two firms plan to launch by the end of the year, will offer casino, live casino, and a localized sportsbook with a wide range of sports and markets and a US-centric betting offer including money lines, parleys, and teaser bets.

Jesper Svensson, CEO of Betsson operations, explained: “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.

“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too.” 

Emilio Quiros, Director of Operations for Big Bola, added: “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”