Aristocrat Interactive is expanding its presence in Mexico via a new partnership with the operator Big Bola.
Aristocrat will provide the company with a range of operational tools, including, PAM, a sportsbook platform, betting kiosks, retail sports betting solutions and management services.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Aristocrat Interactive Chief Strategy Officer Taschi Maimon. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
The deal will also include casino solutions in addition to sports betting. The casino components include PAM, API integration, data analytics, real-time player tracking and payment methods.
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said COO & Business Development at Big Bola Emilio Quirós. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
