DraftKings Inc has announced the acquisition of multi-platform broadcast and content firm Vegas Sports Information Network (VSiN) this week.
The move, said the firm, will enable it to build out its content capabilities and augment VSiN’s ability to broaden its own audience alongside the expansion of legal US sports betting.
Jason Robins, DraftKings’ Co-founder, CEO and Chairman of the Board, said of the deal: “VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting.
“In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.”
VSiN, which operates out of Las Vegas, develops, produces, and distributes up to 18+ hours of live linear sports betting content each day. In addition to its 24/7 stream, the broadcaster’s original content is accessible through multiple video and audio channels including Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn.
It also counts terrestrial radio stations throughout the country, and its growing slate of podcasts and betcasts among its outlets.
VSiN’s current talent roster includes Brent Musburger, legendary sports broadcaster; Michael Lombardi, former NFL executive; Gill Alexander, host of the Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s popular morning show, Follow The Money.
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” said Brian Musburger, CEO of VSiN. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
DraftKings’ vision is for Brian Musburger and his leadership team to continue to manage day-to-day operations while maintaining editorial independence. The aim is to fully integrate VSiN’s current employee base located in Las Vegas, including its on-air talent, into its 2,600 person global workforce.
Since opening a Las Vegas office in January 2020, DraftKings has grown its local employee base by 132%. The company also recently announced a multi-year agreement to become a primary sponsor of the Center for Gaming Innovation, housed within the International Gaming Institute at the University of Nevada, Las Vegas.