SharpLink forms strategic tech alliance with RealTime Fantasy Sports

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SharpLink, a middleware technology company that connects sports enthusiasts, leagues, and publishers to relevant and timely sports betting content in the industry, has firmed up a strategic technology partnership with RealTime Fantasy Sports (RTFS).

RTFS has utilized SharpLink technology to upgrade and enhance the overall user experience for its customers while providing them with direct access to legal sportsbooks in their area for the 2020 NFL season. Currently, these services are only available for RTFS users in Colorado, New Jersey and West Virginia.

Rob Phythian, CEO of SharpLink, explained: “The natural overlap between fantasy sports users and sports bettors is nearly 90%, however fantasy sites are finding that they don’t have a strategy or solution to effectively convert and monetize their userbases for sportsbook revenues. 

“Our partnership with RTFS is a perfect example of how SharpLink can be the bridge between the platform and the sportsbook creating sustainable affiliate revenue all while staying engaged and providing a strong user experience for its audience.”

SharpLink’s AI and machine learning-enabled sports betting conversion and engagement technology delivers and determines the best sportsbook betting offers and experience for each targeted user. The firm has created a plug and play version of a contextualized betting experience for RTFS utilizing minimal internal RTFS resources. 

Mark Hanna, President of RTFS, added: “The future of fantasy sports will incorporate an element or connection to sports betting. We recognized quickly that as a leader and first mover in the market that we could help direct our engaged audience towards legal sports betting operators but needed help on how to efficiently develop that conversion.

“SharpLink’s technology integrated seamlessly into our platform providing our users unique information and access to legal sportsbooks in their area while allowing us to stay connected with our users rather than just passing them off to another site.”