Chalkline rebrands alongside expansion into lottery and casino game offerings

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Chalkline Sports has rebranded and expanded its betting platform to offer lottery and casino games.

Rebranding to Chalkline, the supplier looks to deliver a suite of new products this year which includes lotto-style sports games, fixed odds lottery, real-money jackpot games, social casino sports, and virtual currency games, all of which will all be live by the second quarter. 

Chalkline’s BettorGames platform game delivery focuses on state-level conversions and sports fans and bettors engagement. Last year, the platform delivered 8,000+ unique free play and real money games that were enjoyed by more than five million players globally. 

CEO Daniel Kustelski said: “Personalized and localized free play sports games have always been a key part of the Chalkline product suite, but there’s so much more to our platform. 

“The rebrand to Chalkline represents our streamlined focus on becoming the number one B2B provider of free play and real money games to operators and media companies in the US market.”

Alongside the name change, the firm has introduced a new logo and redesigned its corporate website with the intention of sharpening awareness and engagement among gambling operators and media companies. 

Kustelski continued: “While the brand and logo are getting a refresh, we’re still the same experienced, global team that has been working in the regulated US igaming market for five-plus years. This shift at Chalkline represents the same shift that many operators are experiencing: sports betting is part of a larger igaming suite of products. 

“This realignment enables Chalkline to better engage potential partners and work with them to deliver games their players love across products that will help them acquire and retain customers.”