Sportsbook platform provider BtoBet, a subsidiary of Aspire Global, has formed a partnership with Imprexis Gaming to launch free-to-play promotions in the build-up to this summer’s Copa America and Euro tournaments.
The proposed free-to-play portfolio, covering both tournaments, will allow operators to attract new players, whilst retaining current customers.
UEFA was forced to postpone the Euro 2020 by a year due to the Covid-19 pandemic, with the tournament now set to be hosted in 12 different nations from June 11 to July 11. The 2021 Copa América will take place concurrently with Euro 2020, with the tournament taking place in Colombia and Argentina from June 11 to July 10.
BtoBet CMO Sabrina Soldà said: “Free-to-play games allow operators to find a more reasonable acquisition cost per player. Nowadays many operators allocate vast budgets in promotional play and bonuses, with the CPA per player reaching prohibitive levels.
“On the other hand, free-to-play options not only offer bookmakers with a highly customizable tool in terms of content and localization but can simultaneously yield a much lower CPA.”
The FTP promo offers as a basic correct score prediction game or can be entirely bespoke, including ‘prop bet’ style predictions such as top goalscorer, team to qualify, number of corners, cards, or fouls amongst others.
The games will also feature gamification elements such as leaderboards and jackpots. Leaderboards give each operator the option to offer further prizes and bonuses on individual game rounds, driving player engagement and acquisition.
Danny Thomas, Founder of Imprexis Gaming, added: “Following a disruptive year for all live sporting events, bookmakers are keen to make up for lost ground and should be maximizing the potential of these major sporting events.
“Free-to-play games are nowadays key to acquiring new customers. Even players who do not usually follow and are not enticed by sports can be convinced to engage in new verticals.”