SG secures three-year OpenGaming contract extension with Entain plc

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Scientific Games Corporation (SG) has secured a new three-year contract extension with sports betting and gaming group Entain plc to continue powering one of the world’s largest sports betting and gaming groups with its OpenGaming ecosystem.

Entain, one of the world’s leading sports betting and gaming groups with a portfolio of iconic brands including Ladbrokes, Coral, bwin, PartyCasino and Gala, will utilize SG’s content aggregation platform through to 2024.

It will retain access to an extensive library of over 3,000 titles available from the world’s leading studios, supplemented by player features such as free-rounds and missions and responsible gaming tools.

Valery Gelfman, Chief Product Officer at Entain, said: “Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as  the world’s biggest and best casino portfolio.

“Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond. We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”

Dylan Slaney, SVP Gaming, Digital at Scientific Games, said: “Entain is a hugely important customer of ours and we’re delighted the group has entrusted OpenGaming for a further three years. We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform.

“With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”