Kindred Group goes west with new partnership with Quechan Tribe

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Online gaming firm Kindred Group has built on its already expansive drive into the US market with the announcement this week of a new partnership with the Quechan Tribe of the Fort Yuma Indian Reservation. The deal positions the firm perfectly to gain market access to two additional key states, California and Arizona.

The move further westward follows successful launches for the operator in New Jersey, Pennsylvania and Indiana through its flagship brand Unibet, and with signed agreements for an additional seven states already in place. This latest agreement spans over a 10-year period with the option to extend and includes sports betting, both online as well as retail, and igaming.

Manuel Stan, SVP US, stated: “Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market. California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. 

“Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence.”

“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members,” stated President Jordan Joaquin.

Concluding, Kindred noted that the launch timetable for both states is conditioned by local legislation, with Arizona likely to regulate first. With a draft bill on the table and support from the governor, the firm said it remains hopeful that the legislature will approve the initiative in 2021.