Esports Technologies appoints brand builder Michael Nicklas

Image source: Esports Technologies

Esports Technologies, a global provider of advanced esports wagering products, has appointed Michael Nicklas to its Board of Directors. The addition of Nicklas, a recognized leader in brand building and strategic corporate development, will further drive growth, the firm said.  

Nicklas who brings with him a reputation as a forward-thinking legacy brand builder, has extensive knowledge of audiences garnered from decades of experience working with evolving digital and sports customer bases.

Over the past 30 years, he has successfully driven retail brands such as Nike, Reebok, Speedo, Ralph Lauren, Jennifer Lopez, Anne Klein, Adrienne Vittadini, Wildfox Couture, Realtree and Perry Ellis. 

Aaron Speach, CEO, said: “Michael Nicklas brings an incredible background to the board as an executive leader building some of the most influential brands. I’m confident Mike will have an immediate positive impact in creating new opportunities for Esports Technologies.”  

Nicklas added: “I am excited to work with the Esports Technologies team to accelerate their esports-first platform into a powerful and recognized consumer brand. I look forward to working closely with them and the wider Esports Technologies team to ensure its long-term value to its shareholders.” 

The addition of Nicklas and his customer strategies has been initiated to enhance the advisory team at Esports Technologies. The firm recently announced that music and esports entrepreneur Clinton Sparks is advising strategic partnership opportunities, with Atari founder Nolan Bushnell lending his experience on product initiatives.