Casino operator Golden Entertainment has turned to software firm Marker Trax to bring the convenience of cashless advances to players at its casino and taverns by integrating the latter’s Quick Play system.
Quick Play will debut at Arizona Charlie’s Decatur and will roll out at Golden Entertainment’s other casinos and taverns soon thereafter. The system interfaces with Konami Gaming’s SYNKROS casino management tool to seamlessly issue, record, manage, and track players’ cashless advances and electronic balances.
Steve Arcana, Executive Vice President and COO of Golden Entertainment, said: “Marker Trax and Konami have created pioneering technology that is bringing our exclusive Quick Play program to market. Quick Play will improve the player experience by allowing our casinos and taverns to issue cashless advances quickly and conveniently.”
Guests will be able to sign up for Quick Play either online or through an app and access their advance balance from the comfort of any gaming device at Golden’s properties. The advance will then be available as players play different machines through Golden Entertainment’s loyalty program, True Rewards.
“We are thrilled to partner with Golden Entertainment, leaders in the gaming industry, to introduce the Quick Play system utilizing the Marker Trax technology,” said Charlie Skinner, COO at Marker Trax. “This customized platform was developed to support the Company’s mission to enhance the player experience.”
Tom Jingoli, Executive Vice President and COO at Konami Gaming, added: “Golden Entertainment has long prioritized guest experience and convenience, which is clearly seen here through its leadership with Quick Play’s launch. The organization is leveraging top cashless technology available through Marker Trax and SYNKROS, to ultimately benefit players across its portfolio.”
