Adrenaline, a sports betting and gaming technology service provider, has teamed up with a group of NFL insiders, which include Super Bowl champions and Hall of Famers, to headline a group of investors and advisors aimed at assisting in the development and improvement of Football Genius.
Football Genius is a patented technology changing the way play-by-play betting is conducted in the US. Originally developed for NFL and major college coaches, Adrenaline is bringing that same patented technology to consumers.
NFL icons Brett Favre and Bill Parcells highlight the group of insiders that will assist in Football Genius’ development. The group also includes Super Bowl champions Sean Payton and Trent Dilfer along with current player JuJu Smith-Schuster and front office veterans Mickey Loomis and Trent Baalke.
Adrenaline CEO Casey Huke said once the company started down the path to integrate
Football Genius with sports betting it was clear they were heading down the right road.
Huke commented: “Everyone who we demonstrated it to thought it was the perfect sector for it. We know we can always adapt it for coaches if the NCAA or NFL ever changes its mind, but adapting to sports betting has been a home run for us.”
Super Bowl LV on February 7 will mark the first time in the history of the iconic game that bettors will be able to weigh in on what they think will happen during every snap via the Football Genius application.
The original Football Genius was built to be a predictive tool to give coaches information on their opponents based on a range of data including the game situation, player personnel, and the tendencies of the other coach. With their robust algorithms in place, Adrenaline adopted the technology with sports betting in mind.
Now, Football Genius is built off a series of patented technology that enhances the product offering of in-play betting. The patents address not only placing bets during a game but also allows for betting on each play.
Adrenaline’s intellectual property portfolio also addresses a range of areas core to play-by-play betting such as helping solve latency issues as the game is being played, ensuring the action on the field matches what is being shown in the interface.
The roster of advisors was crucial in both the original development and the ongoing improvements of Football Genius. Huke stated having great football minds covering all aspects of the games from players, coaches and front office executives, meant Football Genius’ algorithms are unparalleled technology.
He added: “Developing this technology is one thing, but understanding the thought processes and mindset of our advisory board takes Football Genius to an entirely different level.
“When you have the minds of champions like Bill Parcells, Brett Favre, and Sean Payton it allows you to tap into the thought process of some of the greatest football minds out there.”
Football Genius has paid out game winners throughout the NFL playoffs and will do so for the Super Bowl as well.
With Football Genius, Adrenaline has a proven ‘go to market’ solution for play-by-play betting. The company is currently working to secure partnerships to bring the technology to the betting public beyond just the Football Genius platform.