Monkey Knife Fight (MKF), the third-largest fantasy sports platform in North America, has completed another step in its multi-year strategic partnership with the LA Kings. The firm has announced that it will donate $1,000 to the Kings Care Foundation for every goal the team scores this season, for a minimum of $100,000.
The sum will be split in the areas it will go toward. Half will support COVID-19 relief in the Los Angeles community, while the other half will go to mental health and wellness initiatives in the state.
In addition, as announced in July 2020 as part of a strategic partnership with AEG Worldwide, the MKF logo has been inlaid in the corner of the ice at the STAPLES Center for the 2021 season.
Through the relationship with LA Kings’ parent AEG, MKF became the exclusive fantasy sports partner of the LA Kings in July 2020. The ice was laid in December in preparation for the Kings’ home opener on January 14.
Bill Asher, Founder and CEO of Monkey Knife Fight, stated: “We’re extremely proud to be a part of the LA Kings family. We’re even prouder that the team will be sporting the logo for the California Hope Crisis Counseling Program on their helmets this season in support of mental health services for Californians. Mental health support and aid to those severely impacted by the pandemic is much needed in 2021, and we want to be part of that.”