Colombian campaign will highlight transparency in sports

Colombian sports fans

Colombian trade bodies Fecoljuegos and Asojuegos, along with a number of online gaming companies, have launched a new campaign, titled ‘Yo le apuesto’, which seeks to promote transparency and fair play in sports competitions.

Translating as ‘I bet’, the campaign will, with the support of regulator Coljuegos, seek to raise awareness among everyone involved in sports.

The goal of the campaign is to share information so that potential bettors play only with one of the 16 platforms authorized by Coljuegos.

This initiative, launched this week, will see organizations and companies share messages on their social networks, including some highlighting the risks of match manipulation.

Evert Montero Cárdenas, president of Fecoljuegos, said: “The gambling industry and particularly online gambling are allies of the sports industry, [so] we are working with sports institutions in initiatives to train, raise awareness and exchange information, and also strengthen good practices to ensure integrity in sports.

“We are convinced that we need to work together in order to shield sports from any threat. Bookmakers are committed because they would be the most affected… and that’s why we have successfully joined this awareness strategy,” said Cárdenas.

Furthermore, the president of Asojuegos, Juan Carlos Restrepo, said: “We aim to show the commitment we have with integrity in sports and with the preservation of an industry that contributes millionaire resources to the health of all Colombians.

“We need to showcase our dedication through this type of campaign.”