BettorEdge has launched a new sports betting platform in the US which, it claims, is legal in over 40 states. Different from a traditional sportsbook, Sportradar-powered BettorEdge is an online marketplace centered around providing a fair experience with no-vig sports betting.

Taking inspiration from the stock exchange, Venmo and Robinhood, BettorEdge was formed with a goal to democratize sports betting said the company, which recently completed a round of angel funding, allowing it to launch into the US market in October 2020.

Since BettorEdge does not set lines or take a portion of each bet, proceeds are not subjected to the same regulations as typical betting sites. The firm said it differs from bookmakers by eliminating the juice, with no fees collected when a bet is placed, which gives up to 10%, sometimes more, in profits back to the bettor.

The company added that it is creating a fair market, similar to how stock prices are determined, allowing buyers and sellers to set their own fair market price. Moreover it provides analytics, tools and other bettor friendly features are available to help users make informed decisions

In addition to using the webapp to bet and compete, users are able to build a following or follow their favorite bettors to transparently see the performance of bettors over time. These social features are intended to provide camaraderie amongst online sports betting members. 

Said the firm: “Users can bet on current or upcoming sports across NFL, NCAA FB, NCAA MB, NBA, NHL and PGA. With one platform to make bets, track performance and follow friends, BettorEdge is able to provide an end-to-end experience with the bettor in mind and is bringing no-vig sports betting to the masses.”