Global sportsbook operator Tipico has officially gone live with its new app in the state of New Jersey and is now fully operational in the US. 

From its headquarters and operations in Hoboken, NJ, the firm has built a new and proprietary online sportsbook tailor-made for the “serious US bettor” and, it said, inspired by decades of experience as an international leader in the sports betting and mobile interactive gaming space. 

To celebrate the launch Tipico will be offering a variety of attractive sign-up promotions and cash offers for consumers, which are now available in the app and on

Adrian Vella, Managing Director, US Business, stated: “After months of getting ready for launch, we are so excited to finally announce that the app is live and to share our offerings with the New Jersey market. 

“Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the US, users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state.”

Designed to streamline the betting process for consumers, the new app comprises a clean and user-friendly experience, said the firm. Whether live betting the spread or locking in a parlay, the app allows for effortless movement throughout with a simplistic menu of options. Original odds from Tipico’s in-house oddsmakers and top-of-the-line data to inform decisions means each user has a leg up on the competition.

In addition, the company has debuted a new brand platform and advertising campaign for the US market, showcasing its commitment to treating the serious sports bettor with the respect they deserve.

“For nearly two decades, Tipico has built one of the strongest and most recognizable brands in all of sports betting and online gaming,” said Keith Gormley, Head of US Marketing. “Our inaugural campaign, developed with agency Öpinionated, recognizes the deep commitment that US sports bettors have for their craft, while tapping into the passion for sports that defines the Tipico brand world-wide.”

Beyond New Jersey, Tipico revealed it has plans for expansion in the US, including its recently debuted partnership with Century Casinos which will help the company bring its sportsbook to the state of Colorado. Discussions to bring the brand to additional markets are ongoing.