KAX Media America, the US subsidiary of Gambling.com Group, has been approved to provide affiliate marketing services to licensed operators in the state of Tennessee.

The approval, granted by Sports Wagering Committee of the Tennessee Education Lottery Corporation’s board of directors, is effective immediately and initially valid for three years. Additionally, the group now has the ability to operate in Illinois.

Max Bichsel, VP for Gambling.com Group’s US business, said: “The group’s latest approvals, expanding into new states, mark yet another milestone in our US strategy. We are excited to begin offering our services in Tennessee, which has the potential to be a leader in mobile sports betting.

“Illinois represents the sheer scale the US market offers the gaming industry. With more than 12 million people and a fervent Chicago sports fan base, the Prairie State will prove to be a significant battleground for the entire sports betting ecosystem,” said Bichsel.

The Group will provide online players in both Illinois and Tennessee with reviews of online sports betting operators via Gambling.com and the US focused Bookies.com.

Bookies.com offers sports bettors across the US odds, scores and stats as well as news and picks from a team of US betting experts, handicappers and veteran US sports writers.

Since Professional and Amateur Sports Protection Act was overturned in 2018, Gambling.com has been granted regulatory approval to offer its services to operators in Colorado, Indiana, New Jersey, Pennsylvania and West Virginia.