Betcris has launched, a Portuguese-language betting website for the Brazilian market, as the operator ramps up activities in Latin America.

Publishing the news, Betcris said: “Latin America has positioned itself to be a leader in the global sports gambling industry. This isn’t due solely to the size of the potential market, but also because of its efforts to develop a controlled and regulated industry that focuses on integrity and the customer experience.

Labelling Brazil “one of the most important potential markets in the entire LatAm region,” the operator said the website has all the same characteristics bettors have come to expect from Betcris, and was mobile-friendly and responsive.

“It will provide all of the outstanding content found in the Betcris portfolio, with some options designed to target the Brazilian sports gambling segment. In the upcoming weeks, the staff will continue working on streamlining the content and making enhancements to the site’s navigation, as Betcris does with all of its websites, in order to always strive to give customers cutting-edge solutions,” the operator wrote.

Betcris has made clear its strong commitment to growth in the LatAm region, both from a user and a company perspective, with Brazil a particular focus.

In addition to the sports betting services, the site also provides access to live wagering opportunities and Betcris Arena, the operator’s loyalty program. Through the popular program, users can accumulate points that can be exchanged for free bets, prizes and more.

Ronaldinho, footballing legend and the operator’s brand ambassador (pictured above), adds some Brazilian flavour and is working with Betcris to introduce new marketing and other initiatives to drive the user experience and create a stronger brand. Betcris also sponsors the Brazilian Championship A Series.