US sports betting operator PointsBet has adopted streaming as part of an expansion of its sportsbook content partnership with Genius Sports Group, via its Betgenius business. 

The new agreement sees the addition of thousands of live streams across a broad range of sports and geographies, complete with official data-powered in-game pricing for every fixture.

Local players in New Jersey, Iowa, Indiana, Illinois, Michigan and Colorado can watch the live streams via the PointsBet app and website, exclusively, as they wager.

Streaming primarily offers content played at off-peak times and will allow PointsBet to drive handle and retention around-the-clock, including while the major leagues are out of action.

As a long term partner to PointsBet, Betgenius will continue to provide fully customizable in-game pricing for an array of sports and competitions.

Together, the data and streaming services offered by Genius Sports Group will enable PointsBet to provide its customers with access to high quality official data and streaming services.

Ron Shell, VP Customer & Insights at PointsBet USA, said: “The average US sports bettor currently shows almost a perfect 50/50 split of placing bets prior to the start of competition versus placing bets in-play. 

“Industry experts and the PointsBet team agree that wagering will trend more and more toward in-play as the US market matures – a natural shift given the consistent overlap of US sporting events, as well as the structure of US sports allowing for micro markets like the next ‘at bat’ in baseball or the ‘next drive’ in football.”

He added: “While this partnership with Betgenius is just the tip of the iceberg for PointsBet in terms of streaming, it is an important first step toward strengthening our foundation for success as the popularity of in-play wagering increases.”

Bill Anderson, SVP US at Genius Sports Group, the parent company of Betgenius, said: “We’re thrilled to launch streaming with our first US customer. Offering a unique and differentiated betting experience has allowed PointsBet to grow impressively in the US over the last two years. With competition fierce, standing out in the market is more important now than ever, and our Streaming service provides an exciting and powerful way to do that.”