William Hill has announced a partnership with live casino solutions provider Evolution as the London-based sportsbook looks to enhance its offering in the US market.
As a result of the agreement, which covers the entirety of the USA, Evolution will supply William Hill with its range of live casino content and services, starting with New Jersey. The content will be streamed live from Evolution’s Atlantic City studio with additional states expected to be integrated in the future.
Johan Nordstrom, Chief Executive Officer Malta and Chief Commercial Officer at Evolution, stated: “We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”
In 2012, William Hill established its US branch with the intention to develop its international infrastructure. Following the firm’s integration in Nevada, William Hill now operates in Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware, Rhode Island and the previously mentioned New Jersey.
It has been a busy few weeks for both Evolution and William Hill with the former recently rebranding from Evolution Gaming. The live casino solutions provider has previously stated that the rebranding has allowed the firm to better reflect the diversity of its operations whilst also more accurately represent its activities
This latest agreement follows a recent corporate brand change for Evolution, from Evolution Gaming, which it says was done to better reflect the diversity of the company’s operations and to more accurately represent the company’s activities.
Moreover, at the end of September an agreement was reached between Caesars Entertainment and William Hill to acquire the entire issued and to be issued share capital of the sportsbook, with the deal estimated to be valued at $3.7bn.