Following the acquisition of Synergy Sports Technology and Keemotion by Atrium Sports in 2019, the sports technology firm has merged all of its entities into one singular brand, Synergy Sports.

According to the company, Synergy Sports is looking to create ‘the world’s only end-to-end sports technology ecosystem’ as it serves the needs of teams, leagues and federations at all levels of play.

Due to the merger of the three companies, Synergy Sport will now be able to offer partners a  technology suite that ranges from producing their games to selling their content, whilst also  offering livestreaming and delivery of enhanced content solutions.

Synergy Sports’ Chairman Nick Maywald stated: “Synergy Sports’ new brand promise is to deliver a fully immersive experience answering the needs and wants of players, coaches, teams and fans. Despite being one of the most challenging times in the history of sport due to the global pandemic, there’s never been a better time for sports to embrace technology and innovation. 

“Staying true to our ‘Sport First’ ethos, we’re committed to help sports bounce back by investing in innovative technology and artificial intelligence to equip sports at every level with the tools and expertise to capture, analyze, produce, distribute and commercialize their data and video content.”

As a result of the merger Mark Silver, formerly the CEO of Synergy Sports Technology, will be appointed as the new CEO of Synergy Sports. Moreover, Ben Turner, the former CEO and a co-Founder of Atrium Sports, will take on the role of Chief Sport Officer.  

Silver commented: “The opportunity to bring together three companies who have been industry leaders in their specific category of sports technology with a unifying vision of creating the first of its kind end-to-end solution is a game changer. 

“Continuing to develop our own AI-driven proprietary technology while partnering with other best-in-class technologies to help meet the needs of our clients is a win-win for everyone, most importantly the players and fans.”

Synergy Sports currently operates in 41 countries around the world with over 500 FIBA Connected Stadiums as part of its partnership with FIBA. In the US Synergy Sports also serves every NBA, MLB, G League, WNBA and NCAA Division I basketball side.