Free-to-play (F2P) sports-game provider SportCaller has entered into a joint-venture deal with Australian firm Dimers to drive customer acquisition and user engagement for US sportsbooks.

Dimers, iRival Media’s sports-betting affiliate brand, plans to equip sports fans in the US with  the latest news, tools, analysis and live odds in order to provide a knowledge and understanding of the betting landscape.

The new venture looks to deliver informative content and free-to-play games with SportCaller’s F2P expertise and flexible proprietary platform looking to provide a path for operators to ‘acquire and retain loyal players at low cost’, whilst also ‘staying fully compliant in both regulated and non-regulated states’.

Cillian Barry, MD at SportCaller, stated: “It’s great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.

“Consequently, this partnership with Dimers was a no-brainer – allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. It’s an exciting time.”

Along with the announcement of the venture, PointsBet sportsbook has been confirmed as the first operator partner for this affiliate project, with the firm being able to draw on SportCaller’s channeling capabilities to ensure players are served with bet-prompts which deliver convert-to-bet rates, specifically tailored to the customer. 

The partnership’s launch will initially focus on the NBA Finals with two names being announced as Dimers makes its US expansion. Following on from the NBA Finals, The Dimers Dozen and Sweet Six F2P games will evolve into monthly and weekly editions across other mainstream U.S. sports, joining its Lock N Roll title.

Adam Fiske, Co-Founder at iRival Media /, commented: “We’re naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.

“SportCaller’s versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimers’ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.”