Danny Moy has been named as the new senior vice president and chief strategy officer for Scientific Games’ social gaming division, SciPlay.

In his new role, Moy will take responsibility for SciPlay’s business development team and attempt to find new business development opportunities.

“Over my long career in the gaming industry, I’ve come to respect a company’s unique style and level of talent, and can confidently say SciPlay delivers both an innovative culture and a robust team,” Moy said. “The team’s openness, willingness to collaborate, and motivation to continue to evolve and win suits my personality and style. SciPlay is in a fantastic stage of growth.

“I’m eager to leverage the company’s deep product and analytics expertise, its robust infrastructure and innovative technology to advance SciPlay’s expansion throughout the world.”

Prior to joining SciPlay, Moy served as the executive vice president for corporate development and strategy at PlayStudios. He has also held the roles of chief operating officer of King Digital Entertainment’s North American subsidiary and as a senior director at Zynga.

“Danny’s deep expertise in operational excellence and business growth will be an incredible asset to SciPlay,” added SciPlay chief executive Josh Wilson. “His diverse work with some of the world’s leading gaming companies brings a fresh perspective to our expanding portfolio of games, and we’re thrilled to welcome him to our leadership team.”