Scientific Games is leveraging its partnership with Pixiu Gaming to offer new iLottery content.
The gaming and lottery technology provider leveraged its deal with Pixiu Gaming to add content to its SG Content Hub, which serves as an iLottery content delivery platform.
The partnership provides Scientific Games with fresh iLottery content in multiple languages and access to marquee intellectual property. As part of the content distribution deal, Scientific Games and Pixiu are teaming up to deliver new iLottery titles with MONOPOLY and BATTLESHIP branding. In 2018, Scientific Games agreed to extend its licensing agreement with Hasbro to offer MONOPOLY branded content through the end of 2025.
“We are very excited to partner with Pixiu Gaming, an up-and-coming studio,” said Scientific Games Digital President Matt Lynch. “Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players.”
The launch of fresh content is the result of a partnership forged in 2021 between Scientific Games and Pixiu. The multiyear agreement provides SG with rights to distribute Pixiu content through its ecosystem in regulated markets throughout North America.
In addition to Pixiu content, the SG Content Hub houses content from more than 100 licensed brands and Scientific Games’ in-house studio. As of July 2025, Scientific Games provides lottery content, technology and services to more than 150 lotteries worldwide.
The company has a reach that extends to approximately 50 countries.
Scientific Games receives WLA recertification
The tech provider is diversifying its offerings less than six months after being recertified by the World Lottery Association (WLA) for its Responsible Gaming Framework Certificate of Alignment. The WLA recertified Scientific Games in March 2025 after awarding Scientific Games with its initial certification in 2015 for European operations.
The WLA recertified Scientific Games after the release of a new RG program, Healthy Play. The program provides licensed lotteries around the world with tools to promote RG.
